To make bold, vibrant, and high-quality makeup accessible to everyone.
We’re here to empower self-expression through color, creativity, and confidence—without compromise. Our products are always cruelty-free, vegan, and budget-friendly, because beauty should be inclusive, kind, and fearless.
Makeup for Everyone.
Be bold, be daring, and be colorful with Kara Beauty.
Founded in Los Angeles in 2011, Kara Beauty started with a vision: to create affordable, high-performance beauty products for makeup lovers everywhere. Our journey began with our best-selling Fabulashes, offering over 50 styles of 3D faux-mink lashes that instantly gained a loyal following.As the brand grew, so did our collection—launching our color cosmetics that took over the internet with their rich pigments, playful color stories, and accessible prices.We believe makeup should inspire creativity, not stress your wallet. That’s why every Kara Beauty product is made with quality, kindness, and inclusivity at its core. Certified cruelty-free and vegan by PETA and Leaping Bunny, we’re committed to beauty that feels good and does good.From natural glam to full-on color explosions, we’re here to support your unique expression—one bold look at a time.
